Accurate pricing is a cornerstone of any successful business strategy, yet it remains a common challenge for many women entrepreneurs—including those rebuilding their lives after systemic barriers, such as incarceration. Through initiatives like the Artisan transformative program at Katojo, supported by Penal Reform International and implemented by Bridge Africa Research Organisation (BARO), women are gaining essential entrepreneurial skills, and pricing is among the most critical areas of focus. However, many participants approach this topic with apprehension, largely due to a widespread myth that mathematics is inherently difficult and reserved for the formally educated. This perception often fuels anxiety, particularly when they realize that pricing involves a mathematical component. Recognizing this, […]
